A friend recently asked me what they should be writing about on Twitter.

They were frustrated that their tweets were attracting very few responses, and they weren’t getting many followers. And those that were signing on weren’t exactly of the highest quality. You know: power-quoters, bots, spammers, mass marketers and good, old-fashioned weirdos.

I’m going to share with you what I said to them. It isn’t my place to tell you what to write. Simply tweet about whatever you like to attract the audience that you want.

It’s that simple.

In just a few months (sometimes weeks), Twitter will make a judgement call on your place within the network. It will say to you: this is who you are. And it might think that you’re somebody that nobody should be following. So nobody will follow you. Celebrities aside, this is how it works for almost everybody.

The good news? You can fix this. Make a change. Make several changes. Play hard, but work harder.

All of sudden you’re getting followers. You’re getting reactions, and you’re getting out exactly what you put in. But don’t stop now – the sky, as they say, is the limit.

(PS. Eventually they stopped coming to Kevin Costner movies. And that’s because he stopped trying.)