By Shea Bennett on August 19, 2014 9:00 AM
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Posts Tagged ‘Twitter sales’
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How do you drive business sales with Twitter? Well, who better to ask than Twitter themselves, who have put together this nice little video that gives some simple, easy-to-follow tips on how you can use the platform to increase revenue for your brand.
How are brands using Twitter to drive sales?
Etsy proactively boosted traffic by encouraging all of their sellers to connect their shops to Twitter by adding the Tweet and Follow buttons to their stores. Bonobos used an exclusive Twitter sale that pushed followers to “flock to unlock” by sharing an offer, which was released after a certain number of retweets. And Paramount Pictures used a Promoted Trend to alert Twitter users of a sneak preview of the film Super 8, followed by a second Promoted Trend to keep the conversation going.
Black Friday has come and gone and, by almost all accounts, it was a great success. Mobile traffic to retail websites grew by 67 percent – almost one quarter of all consumers used a mobile device to visit a retailer’s site – and mobile sales exceeded 16 percent, up from 9.8 percent in 2011.
Overall, Black Friday online sales grew by 20.7 percent on last year.
And Twitter’s contribution? Zip. Zilch. Nada. A big, fat zero percent.
Web traffic analytics service Compete.com recently published the results of a field survey that looked to determine how consumers are using social media, and how that behaviour impacts on their interaction with brands.
The study revealed some interesting data about Twitter, including how users of the microblogging platform are more likely to engage through a mobile device and post updates whilst watching TV shows. More importantly for marketers, Twitter beats both Facebook and LinkedIn as a medium for engaging with brands, notably for product news and that all-important end purchase.
Last week I wrote about Earlybird (@earlybird), a concept Twitter has developed to promote the merchandise and services of carefully selected partners. In return, Twitter gets a share of revenue, and we get access to some incredible deals. It all sounded rather splended. Even wondrous clichÃ©s like ‘golden eggs’ were thrown around.
It’s, uh… tickets for a Disney movie you’ve never heard of.
Today, we’re excited to launch the first @earlybird Exclusive Offer, in partnership with The Walt Disney Studios. For a limited time, @earlybird followers in the U.S. can get a special deal on tickets for “The Sorcerer’s Apprentice,” a new feature film from Walt Disney Pictures and Jerry Bruckheimer Films that opens in theaters today.
Form an orderly queue everybody… no pushing to the front… calm down… CALM DOWN…!
What is @earlybird?
Twitter @earlybird Exclusive Offers are special time-bound deals, sneak-peeks, and events that are promoted by the official Twitter @earlybird account. We partner with select advertisers and retweet offers that they have crafted only for the Twitter community. Our advertising partners determine the terms of the offer, including availability, amount, and price. As with other forms of advertising from Twitter, we are focused on bringing value to our users and will keep your interests in mind as we develop this program.
(Read more here.)
Twitter makes money from this through a revenue share with the selected advertisers. It all sounds a bit like @Woot, to be honest, and if the partners and offers are good and relevant enough could do very well indeed. (Woot, of course, was recently acquired by Amazon.)
No offers at the time of writing, but expect this to change very soon. Follow @earlybird now to be first in line for those golden eggs.
Pretty simple question – have you ever clicked on a link in Twitter and gone on to make a direct purchase because of that click?
It’s a basic yes/no, but I’d like you to really think about it before answering. Certainly don’t dismiss this out of hand without some consideration.
Remember, this can be anything that resulted in a sale being made to you because of an interaction on Twitter – for example, a link that went to a book on Amazon that you bought. Or a t-shirt. Or a video game. Or a DVD.
Or it might even be participation in an affiliate program, or maybe somebody linked an eBay auction to Twitter, and you ended up clicking on the ‘buy it now’ button.
Anything. The only important part is the process began on Twitter, and ended with a sale.
(Note that I’m not asking if you’ve ever bought anything from Twitter. Those opportunities are yet to come.)
Hit the comments to expand on what it is that you purchased. I’m genuinely curious and would love to know the role that Twitter played in that sale.
Graze have a simple premise: incredible food at your desk or home, from just Â£2.99 delivered.
I’m going to be honest with you – lately, I’ve been eating really poorly. This always happens when I start a new job. I focus on that 100 per cent, and my healthy eating habits disintegrate exponentially. I’ve been wanting to put that right.
Last week, at work, I noticed small, flat cardboard box on a colleague’s desk. I didn’t think anything of it at the time, but later when I noticed a tweet she had written about Graze, I checked out their website. It looked interesting; more importantly, it looked like something I would be interested in.
Somewhere in the back of my mind I remembered a friend talking about Graze. But who? I figured the smart thing to do was tap into my Twitter network, so I went ahead and asked them.
Graze hadn’t been involved at all in that process – although I’m sure if I’d approached them directly on Twitter we could have worked something out – but I was already pretty excited. I placed my order, and things just got better. Thanks to the vouchers, the first delivery was entirely free, while the second was reduced to Â£1.49.
My package arrived this morning. Sitting on my desk in front of me are some beautiful red and white grapes, some lip-smacking Korean chilli rice crackers, and some delicious hazelnuts. It all comes with a nicely personalised note that welcomes you and includes all the nutritional information about the food.
The best part? I now have some vouchers to share with my friends. Give me a shout if you want some.
The responses to my opening enquiry were overwhelming positive about Graze. You can’t buy this kind of PR – you do it simply by having a great product, and a great system. But what actually made the sale was Twitter itself. It put all the pieces together.
Without Twitter, it was nothing more than a cardboard box.
PS. For a limited time, if you enter this voucher code at Graze you can get your first box completely free, and your second half price: NVGF1CRN. Enjoy.