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Posts Tagged ‘Twitter traffic’

Twitter Drives 4x As Much Traffic As Google Says It Does [STUDY]

Last month MG Siegler wrote a post on TechCrunch that claimed that LinkedIn was now sending ‘far more’ traffic to TechCrunch than Twitter.

A lot of things in the article didn’t sit well with me. I’ve had access to the Google Analytics statistics on a number of high-trafficked websites and I’ve never seen any significant referrals from LinkedIn. I also knew that Google’s take on what constituted traffic from Twitter was unreliable. But I figured that maybe it was different at TechCrunch, a technology blog that covered LinkedIn quite heavily and was therefore likely to see a lot of referrers from shares on that site. Maybe, as Siegler suggested, the recently-launched LinkedIn Today social news mailshot was a total game-changer.

Siegler’s intentions were sound but he made a number of fundamental errors in his piece, notably that he was actually talking about referrer data from Twitter.com, and not Twitter per se (he later realised his mistake and amended his post, although not conclusively). That is, we know that Twitter.com only accounts for a certain percentage of all Twitter usage, so by definition it must then also account for an equal (or, more likely, lower) percentage of Twitter referrer traffic. A large chunk of those referrals come from Twitter clients such as TweetDeck and HootSuite, as well as the myriad of smartphone apps and m.twitter.com.

There’s no doubt that referrals from LinkedIn have increased in the past few months, but LinkedIn isn’t anywhere close to Twitter’s level as a source of traffic for the majority of websites across the internet. In fact, LinkedIn’s numbers could be somewhat deceptive and probably shouldn’t be claiming any lion’s share of credit at all. And now we have the stats to prove it.

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Twitter Sees Record Traffic After Unknown Welsh Footballer Sues Following Super-Injunction Leak

Pop quiz: who’s cleaning up on the back of the super-injunction farce?

(a) Unknown Welsh professional football who plays for Manchester United
(b) Lawyers, or
(c) Twitter

Well, okay, the lawyers are always cleaning up, but the real winner in all of this super-injunction malarkey seems to be Twitter itself.

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The Conversation Age: Social Networking Becomes The UK’s Most Popular Online Activity

Interesting report from Experian’s Hitwise, which notes that in January 2011 combined social networking traffic became the most popular online destination in the United Kingdom, moving above visits to entertainment websites for the first time.

During January 2011 social networks accounted for 12.4% of all UK Internet visits. Across the 9,000 social networks that we monitor, there were over 2.4 billion visits from UK Internet users during the month – more than in any other month on record.

The range and diversity of social networks is also on the up. Facebook may be the dominant social network in the UK, accounting for 56% of traffic to the industry during January, but social media users are rarely tied exclusively to just one social network. Indeed, the interaction between different social sites is significant, as users dart between multiple networks in order to chat to their various groups of friends and associates.

Obviously social networks compete amongst themselves for users, but many of those users have a presence on multiple networks. One in every eight people leaving a social network visits another one immediately after, something that is encouraged by the connections that exist between the networks. Facebook, for example, is a key source of traffic for many smaller social networks; while almost a fifth of people leaving Twitter go on to visit another social network.

Whether this trend continues remains to be seen, but it’s an noteworthy precedent. Download the full copy of Hitwise’s report here.

(Source: Hitwise UK.)

On Twitter, You Are Not In Traffic – You Are Traffic

Be one of many, not many of one.

That checkbox that says ‘send updates to Twitter’? I get it. It’s so tempting. So convenient.

And so unnecessary, and so noisy.

If you’re not part of the signal, you’re part of the noise. And the noise is a LOT bigger, and likely always will be. But it’s a bit like anything else that seems overwhelming and not really your problem – you can make a difference, however small. Because all those teeny, tiny differences add up to a much greater whole. All of a sudden, there’s much less of a problem.

Yes, the perception of noise is entirely relative, but taking that stance is a real easy way to shirk responsibility. Deep down, we each know our contributory value – our ‘internet worth’, if you will. And if you don’t, Twitter will tell you.

Bottom line? If this is your idea of an acceptable journey on Twitter, then you need to think about taking a different route.

The Twitter.com Plateau Remains Supreme – April Unique Visits Just +1.07% (Overall -18.11%*)

This is a monthly series that looks at visitor data for all the major social networks as calculated by Compete.com. Compete is USA-biased, and certainly in the case of Twitter the visitor numbers are distorted by the openness of Twitter’s API and the numerous Twitter software clients, but on a like-for-like basis the numerics have value and warrant investigation. Please refer to previous installments in this series for a more detailed overview.

New visitors to Twitter.com rose by just +1.07% for the month of April for a total of 21,514,898, with overall visits to the site falling by an eyebrow-raising -18.11% (147,418,997).

Twitter Unique Visitors (April 2010)

Twitter Overall Visitors (April 2010)

* Month-on-month, overall visits to the site are down some 33 million. We might have to take this with a pinch – Compete, who seem to be getting slower-and-slower to release data each and every month, had overall visits to Twitter for March at 161,903,421 the last time I wrote this report, and they’ve now changed this number to 180 million. If the former is correct, it’s still a pretty big drop, although nowhere near as serious.

However, Twitter.com has clearly reached a ceiling that requires something special to break through – possibly the extra functionality that @al3x hinted at before he moved on to pastures new.

Or, perhaps this is the beginning of a ‘topping-out’ process that could see more users – new and established – moving away from the Twitter home page towards desktop and mobile clients in greater numbers? The sharp decline in visits this month would indicate that this is already happening for veterans.

One wonders how many of these old-hands the iPhone – and possibly the official Twitter for iPhone app – have picked up and converted.

Meanwhile, Facebook added 2.53% of new visitors (135,375,036 visits) and +15.70% overall (3,165,316,934), which obviously contrasts sharply with Twitter.

Facebook Unique Visitors (April 2010)

Facebook Overall Visitors (April 2010)

We’ll have to look at next month’s data to see the full picture for Facebook, but at the moment it would appear that not only are people not leaving the network over privacy concerns – they’re actually more eager to sign up.

Twitter Traffic Just +0.08% For March, Facebook +3.28%, LinkedIn +3.76%, Friendfeed -4.05%

This is a monthly series that looks at visitor data for all the major social networks as calculated by Compete.com. Compete is USA-biased, and certainly in the case of Twitter the visitor numbers are distorted by the openness of Twitter’s API and the numerous Twitter software clients, but on a like-for-like basis the numerics have value and warrant investigation. Please refer to previous installments in this series for a more detailed overview.

After February’s -9.63% dip, Twitter rebounded just +0.08% for March, registering 21,287,217 unique visits, and 161,903,421 overall.

Twitter Traffic Just +0.08% For March. Facebook +3.28%, LinkedIn +3.76%, Friendfeed -4.05%

The latter figure is up some 12.47%, which is encouraging, but a little strange. It would appear that while new users are possibly cooling to the platform (many people move on the more feature-packed clients after a period of time on the network, but everybody starts on Twitter.com), existing members are using Twitter.com in greater numbers. This, of course, is ideal for Twitter, but the continuing plateau in new registrations remains a source of some concern.

Moreover, it confirms that last month’s decline was not an aberration caused simply because of a shortened month. For some reason, since the January highs traffic to Twitter.com has fallen over 10 per cent, and stayed that way. It’ll be interesting to see how it all plays out over the next few months.

Facebook, which also fell in February, added another +3.28% uniques to 132,040,907, and 3,046,062,608 overall (+8.76%), just short of the peaks we saw in January of this year.

Twitter Traffic Just +0.08% For March. Facebook +3.28%, LinkedIn +3.76%, Friendfeed -4.05%

LinkedIn and MySpace also rallied, up +3.76% (14,725,669) and +6.25% (47,582,253) respectively.

Meanwhile, last month’s Friendfeed rebound appears to have been an error from Compete. In March, the network dropped -4.05% to just 467,946 unique visitors, which is a new low.

Over 60% Of Twitter Users Now Come From Outside The USA

A report from Matt Sanford, the lead engineer for Twitter’s international team:

Today we are a global information network, with a robust developer ecosystem and a website available in six languages. Our users on Twitter are even more geographically diverse — we’re proud to report that over 60% of registered Twitter accounts come from outside the US. There are Twitter users in the large countries you’d expect, some smaller countries you might not expect (like the Vatican City) and even one in outer space.

Over 60% Of Twitter Users Now Come From Outside The USARead more at the official Twitter blog.

Has Twitter Ran Out Of Steam, Or Is It Taking A Breather Before The Next Big Push?

I’d like to have a look at yesterday’s Twitter traffic data from a different angle.

As I wrote in the piece, February is a short month, and this definitely accounts in part for the drop in Twitter.com’s month-by-month numbers. Furthermore, Compete’s data is very US-centric, and with Twitter.com possibly now accounting for less than 20% of all Twitter usage (different source here), it should, as I’ve consistently mentioned, be taken with a pinch.

But it still has value. Even with February being a shorter month, Twitter.com’s numbers were, at best, flat. Indeed, the website hasn’t really gained any ground with new visitors since June 2009, continuously hovering around the 22-23 million uniques mark ever since reaching that peak.

So, what about daily averages? Using Compete’s data, I’ve put together this chart.

Has Twitter Ran Out Of Steam, Or Is It Taking A Breather Before The Next Big Push?

Again, this is US-centric, but as we can see Twitter.com hasn’t seen any day-on-day growth since June. Indeed, it seems almost as if the website has become pegged against its users, like a currency. Is it consolidating for the next move upwards, or have we already seen the highs?

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Twitter Traffic Down -9.63% For February, Facebook -4.32%, LinkedIn -8.30%, Friendfeed +71.79%

This is a monthly series that looks at visitor data for all the major social networks as calculated by Compete.com. Compete is USA-biased, and certainly in the case of Twitter the visitor numbers are distorted by the openness of Twitter’s API and the numerous Twitter software clients, but on a like-for-like basis the numerics have value and warrant investigation. Please refer to previous installments in this series for a more detailed overview.

Twitter traffic fell an eye-opening -9.63% in February, registering 21,303,254 unique visitors, and 143,947,420 overall (-5.01%).

Twitter Traffic Down -9.63% For February, Facebook -4.32%, LinkedIn -8.30%, Friendfeed +71.79%

Even accounting for a growing use in Twitter clients (which do not register at Compete), and February being a shorter month, that’s a pretty worrying statistic for Evan Williams et al, especially as they prepare their much-hyped advertising platform.

Facebook and LinkedIn also fell sizeably, down -4.32% and -8.30% respectively. Overall visits at Facebook dipped -2.51% to just over 2.8 billion.

MySpace took the biggest hit, losing -11.52% of unique visitors.

Elsewhere, Friendfeed rallied an impressive +71.79%, registering 858,703 uniques, its highest point since August 2009.

Assuming these figures are accurate (and remembering that they predominately reflect US data and visits to .coms), it’s a very mixed bag indeed, and possibly of concern for the larger social networking platforms. It’ll be interesting to see if February’s figures are an anomaly, and all sites bounce back in March, or whether we are witnessing the beginning of a more significant downtrend across all of social media.

Twitter Traffic +3.35% For January (+13.4% Overall), Facebook +1.13%, LinkedIn +4.01%, Friendfeed +3.42%

This is a monthly series that looks at visitor data for all the major social networks as calculated by Compete.com. Compete is USA-biased, and certainly in the case of Twitter the visitor numbers are distorted by the openness of Twitter’s API and the numerous Twitter software clients, but on a like-for-like basis the numerics have value and warrant investigation. Please refer to previous installments in this series for a more detailed overview.

The moderate rebound we saw across social media in December 2009 continued with additional bluster in January 2010, according to figures released by Compete.com.

Twitter posted visitor growth of +3.35% to 23,573,178 uniques, just marginally short of the August 2009 peaks. More impressively, overall visits were up a heady 13.40% to 151,538,594, again just slightly short of the August highs, but welcome nonetheless.

Twitter Traffic +3.35% For December (+ 13.4% Overall), Facebook +1.13%, LinkedIn +4.01%, Friendfeed +3.42%

It’s the biggest month-to-month jump for Twitter since April 2009, and while the amazing growth rates the company saw at the beginning of last year now seem long behind us, it’s encouraging for the platform that existing users appear to be very upbeat. (An attitude which is reflected in other data.) And this is just traffic to Twitter.com, remember, which accounts for perhaps as little as 20% of all traffic.

Facebook also rose, adding +1.13% of new visitors to 133,623,529 uniques, and +5.92% overall (2,872,823,682). This is a new all-time high for Facebook, improving on December’s peaks.

Twitter Traffic +3.35% For December (+ 13.4% Overall), Facebook +1.13%, LinkedIn +4.01%, Friendfeed +3.42%

LinkedIn gained +4.01% to 15,475,890 uniques, but an incredible +23.84% overall (64,426,829).

Friendfeed rebounded from a massive four-month decline to edge up +3.42% (499,842 uniques), and +17.25% in all traffic.

Even MySpace turned up at the party, adding +2.61% unique visitors to 50,615,444, and 571,351,604 overall (+3.09%), a number which should clearly not be dismissed.

Plurk, meanwhile, fell -19.21%, registering just 181,096 unique visitors in January.

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