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Posts Tagged ‘wayne rooney twitter’

Nike Twitter Ad Campaign Banned As @WayneRooney Breaks The Rules

Nike has become the first UK brand to have its Twitter campaign banned after the Advertising Standards Authority (ASA) ruled that the sporting company’s use of professional footballers breached the rules by not making it clear to followers that tweets sent out were ads.

Nike’s promotion, which included such footballing luminaries as Manchester United’s Wayne Rooney and Arsenal’s Jack Wilshere, published advertisement tweets that were “agreed with the help of a member of the Nike marketing team”, but didn’t make it clear that these weren’t normal musings, and as such fell foul of the ASA’s regulations.

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Footballer Wayne Rooney Joins Twitter (Gets 100K Followers In One Day, Doesn’t Tweet In Grunts)

When I started writing this piece my initial angle was that somebody pretending to be football and Manchester United megastar Wayne Rooney had signed up to Twitter – I mean, the account has no avatar and it all reads a little spoofy – but further investigation has revealed that it is actually him. And he’s clocked up over 100,000 followers in less than 24 hours.

The frightening part? He can string a sentence together. Kind of.

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