It seems like every social media marketer and his mother loves to jump on the latest meme to sell their message, and nothing has done better in the past than cats. Grumpy cat, business cat, adorable kittens playing hide and seek… the internet goes crazy for tweets, status updates and YouTube videos of these furry felines. But all good things come to an end, and the cat meme seems to be going the way of the dodo.
The Webby Awards took a look at the best brands on social media in their latest report. How do they cope with the waning love of all things kitten-based? If you’re struggling with this very question, you can learn a thing or two from some of the best brands on Twitter in the post-cat economy.