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Posts Tagged ‘why unfollow’

One Third Of Social Media Users Unfollowed A Brand Because They Made Too Many Updates [STUDY]

For brands hoping to build a large, relevant audience on social media platforms such as Twitter and Facebook, providing innovative content whilst maintaining the delicate balancing act between marketing and engaging, and, at all times, striving to appeal to your latest fans and, vitally, most loyal customers, can be difficult.

Fortunately, it’s a marathon, not a sprint, and if you put in the work good things will happen. Which is why few things are as frustrating as losing followers and fans – especially en masse.

Where did you go wrong?

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15 Reasons Why You’ve Just Been Unfollowed On Twitter [INFOGRAPHIC]

Did you know that the number one reason why somebody unfollows you on Twitter is because you are making too much noise?

That is, sending out too many tweets that contain little or no “signal”. In a recent multiple answer study, 52 percent of respondents chose this as their top reason, ahead of too much self-promotion (48 percent), posting spam (47 percent), being uninteresting (43 percent) and too much repetition (29 percent).

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Why Would ANYONE Unfollow ME On Twitter?

So somebody unfollowed you, huh?

How about that. How dare they. The sheer audacity. What on earth can you do?

We all have our own reasons for why we choose to unfollow (or block) certain individuals on Twitter. It might be because you see them as a spammer, find them abusive or rude, or have had problems with them on another network. Or it could simply be – and this is true in the majority of cases – that the content of their Twitter timeline isn’t something that is interesting or relevant to your needs.

The key word here is your. It’s your Twitter. You shape it how you see fit, and that includes who you choose to follow, and who you choose to unfollow.

And the best part? This works both ways.

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Your Twitter Homework Assignment: Unfollow 10% Of Your Network

Is Twitter getting on top of you? Are you using lists and groups to keep up with all the people you’re following? Does the very idea of wading through your home feed make you go cold? Who the heck are most of these people, anyway?

There’s only one thing you can do: purge.

Don’t hesitate – do it now. There’s nothing to fear. It will only take 5-10 minutes, but the benefits are huge.

Here’s what you need to do:

  1. Make a note of how many people you are currently following, and then divide that number by ten. This is your target.
  2. Go to your following page on
  3. Scroll through the names one by one.
  4. Every time you don’t recognise an avatar or username, or cannot instantly produce a valid reason why you are following that person, unfollow them.
  5. Repeat until you’ve hit your target.

(And yes, if one of the people you can’t justify includes me, then go ahead and unfollow. I absolutely insist. I’d love to think I’ve earned a place on your feed, but otherwise I definitely should not be there. Unwanted is unwanted, and clutter is clutter.)

When you’re done, stop and take a look around. Listen. Doesn’t that feel better? Has that constant drone become a little bit softer? If it hasn’t, you need to go deeper. Move back to step one and purge another ten per cent.

But if it has… wow. Take a deep breath and enjoy. You’ve earned it.

How Can I Find Out If Someone Has Unfollowed Me?

There are lots of different ways to do this. But first you need to ask yourself: why does it matter?

Twitter relationships aren’t like buying a pet – they can just be for Christmas. Or during a live-tweeted event. Or simply over a weekend.

People come, and people go.

It’s great if you’re doing the kinds of things that make them want to stay, but losing followers is an inevitability. It happens every single day, and it’s something that you have to accept. Of course, there’s a big difference between continuously losing massive amounts of your network, as opposed to a few here and there. The latter is reality; the former is a problem.

And this works both ways, of course. When you follow someone you’re not signing a contract. If they don’t meet your expectations, needs or interests, or have fulfilled your initial reason for the connection once X has passed, then not only is okay to unfollow them, but it’s something that needs to be encouraged. You don’t need anyone’s permission – especially theirs.

And if they then turn around and complain, you absolutely made the right call.

(PS. If you really must know, some of the tools I wrote about here can help you figure things out.)