Former British Prime Minster Margaret Thatcher, a polarising figure if ever there was one, died on April 8th, 2013, and last week we looked at interesting data that revealed that more than four in ten comments made on social media about Thatcher’s passing were negative.
Yesterday was the ex-PM’s state funeral, and both Twitter and Facebook were consumed by the public’s reaction to the day, which was rumoured to have cost a reported £10 million – a figure that many found unacceptable. Indeed, one study has suggested that almost two-thirds of all comments made on Twitter and Facebook about Thatcher’s funeral were negative.
Social media analytics firm Crimson Hexagon tracked 30,000 conversations about the funeral on Twitter and Facebook and discovered that while 39 percent were neutral about the day, 50 percent disagreed with the funeral costs and a further 9 percent expressed their support of a possible protest.
Overall, 59 percent of all conversations about Thatcher’s funeral were deemed as negative, with just 1 in 50 tweets rated as positive.
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