If you’re like us, you obsessively check your @mentions first-thing when you log in to Twitter. It’s a thrill when you see your words retweeted by a follower. But beyond simply being exciting, there are tangible benefits to being retweeted. If you want in on the one piece of advice you’ll ever need to get retweeted, we’ve got it for you below.
Before we get to the advice, we’ll cover why being retweeted is such a boon.
First, for business Twitter accounts in particular, being retweeted means people are interested in your product or service. This could lead to increased brand awareness, a larger potential customer base, and a higher conversion rate.
Being retweeted is a good thing for personal Twitter accounts, too. You’ll build a name for yourself as someone with insight and interesting opinions, and your thoughts will reach a wider audience than just your followers.
Many services that measure your Twitter influence take the number of retweets you’ve received into consideration when calculating your score. A retweet can be thought of as a “vote” for your tweet. The more retweets, the more people voted for what you said.
Now, there are many guides and how tos out there that describe in detail how to get retweeted. You can measure who retweets when to find out the best time of day to tweet. You can follow hashtag conversations and try to modify your tweets to be relevant to the topic. You can do any number of things to try to increase your retweet rate, but there is really only one way you’ll see consistent and effective retweets:
Add something new to the conversation.
You can do this by injecting some of your personal opinion, by sharing a new link, or by pointing out an interesting fact.
Whenever you tweet, ask yourself if you’re adding something of value that your followers would want to retweet.
You don’t always have to have the same purpose with every tweet – some might be written to make your followers laugh, others to make them think, but you should always have some purpose when composing a tweet.
For instance, if you found a news story you’d like to share on Twitter, try to sum it up in a few words so your readers know what they’re getting into. Or, if you have a strong opinion about the topic, mention whether you agree or disagree with the author. This will show your followers that you’re thinking about what you’re sharing, and that you can offer some insight.
One word of warning: if you’re managing a business account, be sure that all of the substance you add to your tweets is inline with your company’s social media policy.
By adding a thought or two to each tweet you send out, you will naturally be producing high-quality content that your followers will want to share with others. They might disagree with your opinions, find them confusing or dismiss them – but that means you can have a conversation with them, and isn’t that what Twitter is really all about?