Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes a look at how social media is transforming customer relationship management, some incredible statistics that show how much data is shared on the internet in real time, the six myths of social sharing, a study that shows the BBC is the most shared news brand on Twitter and a visual that looks at a day in the life of the internet.
Here are our top 10 Twitter stories of the week.
Half a billion tweets are now published on Twitter each and every day, and a huge percentage of these messages are from customers interacting with brands, and vice versa. Accordingly, social media is transforming customer relationship management (CRM), and consumers expect results: one in four Facebook and Twitter users think that companies should reply to their complaints on social media within one hour, and two-thirds expect a same-day response.
How much data is generated across the internet every 60 seconds? The numbers will amaze you. Let’s start with Twitter: 342,000 tweets are published there. On YouTube, 120 hours of video are uploaded, and 276,480 searches are made on Google.
Did you know that people engage with shared content 49 percent more on weekends? That’s useful information, especially if you’re planning a social marketing strategy for your brand. But we’ve only begun to scratch the surface.
A new study has revealed that the BBC is both a leader in global breaking news and the most retweeted news source on Twitter.
The internet. It’s pretty huge. How big? Google has indexed over 200 terabytes of the world’s data, and that heady number represents just a fraction of the total web.
Today’s small businesses have it tough when competing with bigger firms. Whether it’s retail or services or something in between, a small business must have a solid marketing strategy in place to help build a relationship with their customer. Fortunately, a new interactive guide from the fine folks at Twitter is here to help a business build that strategy – no matter what level of understanding they’re at.
Twitter is apparently experimenting with a new feature that would allow users to share a video clip without linking to or uploading the video – all they have to do is type a hashtag.
Twitter’s user base is on track to grow by 24.4 percent in 2014 as the platform gains a greater share of its total audience from countries in the Asia-Pacific region, suggests new data from eMarketer.
Here’s the awful truth: nobody is reading your blog. Nobody. So, what are you going to do about it?
Have you heard? Your customers are talking about your business on Twitter. And Facebook and Instagram, too. But what are they saying?
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(Twitter image via Shutterstock.)
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