Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a look at what happens across the internet every 60 seconds, the impact of social media on the hospitality industry, a new study that reveals some tips for strategic tweeting, Twitter facts and figures for brands and five strategies to dominate Twitter, Facebook and YouTube.
Here are our top 10 Twitter stories of the week.
Did you know that more than 100,000 tweets are sent each and every minute of the day? That’s a pretty heady number. But it pales in comparison to some of the other things that take place on the internet every sixty seconds.
Social media has made a huge impact on essentially every major industry across the world, and the business of travel and hospitality has reaped the rewards perhaps as well as any other commercial venture. Travel and tourism depends heavily on the use of word-of-mouth to spread opinions and recommendations, and social platforms such as Twitter and Facebook allow customers to easily share tips and suggestions, which can be enormously valuable when positive. Some 92 percent of consumers said that they trusted earned media, which includes recommendations from friends and family members, more than any other form of advertising.
It might sound counter-intuitive, but a new study of some of the top brands on Twitter shows that tweeting with fewer hashtags and sending your tweets when people are busy is part of an effective Twitter strategy.
Did you know that a recent survey showed that people are 25 percent more likely to buy a product that they would be proud to own if it has social media buttons next to it? Conversely, the same study revealed that users are 25 percent less likely to buy an embarrassing product if it’s placed anywhere near a social sharing tool. Of course, this conflict presents something of a problem for brands. Used well, social media can empower businesses of all shapes and sizes, allowing them to reach vast audiences and shift huge amounts of product. Used poorly, and it’s going to have the exact opposite effect. Egg? Meet face.
They’re the “Big Three” of social media: Facebook, Twitter and YouTube. If you have a solid presence on all of them, you’re well on your way to social media stardom. Still, you need to know how to approach all three of these networks if you want to dominate them, and this infographic is going to show you how to do just that.
The Guinness Book Of World Records once listed a man who spoke 58 languages as the world’s greatest living polyglot – but that record has since been smashed by the likes of Facebook, Google+ and other social networks.
Are you a fan of Klout? Perhaps, like me, you’re a skeptic. Perhaps you’ve heard of Klout, but don’t really know how it works. Perhaps you use Klout, but don’t know much about it. Perhaps you want to use Klout, need more information, but are trapped under something heavy. Boy, have we got the infographic for you.
Do you post you tweets on LinkedIn? Well, not anymore you don’t. LinkedIn just announced that starting today, regardless of whether you sync all of your tweets with the professional networking behemoth or only those designated with the #in hashtag, you will no longer be able to share your 140 character posts. Why? Good question.
Yesterday we wrote about a new study that looked closely at the ways that teenagers across the USA are using social media, inasmuch as how quickly it has become an integral part of their day-to-day lives. The survey polled more than 1,000 13-17 year-olds around the U.S. – the first generation to grow up on platforms such as Twitter and Facebook – and discovered that while 90 percent of them have used social media, it’s not been without its pitfalls.
Twitter is as much – and maybe more – about listening as it is about broadcasting. If you want your business or personal Twitter account to succeed, you’ve got to have a listening strategy in place in order to access valuable feedback, learn, and engage your customers and connections. But if your listening strategy involves checking out your “@ Connect” folder every once in a while for users mentioning your Twitter handle, you’ve got a long way to go.
Also this week:
- What do you think of the first Twitter movie, You Got Retweeted?
- Twitter use at work is on the rise
- An NBA star has been fined $50,000 for sending a direct message on Twitter
- Are you suffering from social media FOMO?
- Almost all teens have used social media, but they still prefer engaging face-to-face
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