This Week On Twitter: 12 Incredible Social Marketing Stats, 20 Retweetable Words, Social Trends 2014
Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes 12 incredible social media marketing statistics, the 20 most retweetable foods, 14 digital and social media marketing trends for 2014, news that Starbucks wants you to buy your friend coffee with a tweet and tips on using hashtags on Twitter.
Here are our top 10 Twitter stories of the week.
Did you know that 87 percent of SMBs say that social media has helped their business, and that 74 percent of marketers saw an increase in website traffic after investing just 6 hours per week in social networking? Still not convinced? How about this: 35 percent of marketers have generated a customer via Twitter, and social media sites and blogs now reach eight out of 10 U.S. internet users, accounting for 23 percent of all time spent online.
HubSpot’s Dan Zarrella has assembled a list of the 20 Most Retweetable Words based on his research into the key characteristics of highly-retweetable content.
It’s been a huge year for social media, particularly in marketing, but what’s on the horizon for the next 12 months?
These days you barely have to leave the house to shop. You can order your groceries, your supplies, your furniture and even your clothes online. With services like Amazon’s same-day shipping you barely even have to wait. However, if you’re looking for that venti espresso, you still have to leave the house to trek down to your closest Starbucks. To further entice you to make the real-world trip, Starbucks has introduced a new service that allows you to buy your friend a coffee through Twitter. In only a few steps you’ll be able to publicly gift a friend with a gift certificate to Starbucks. It’s the easiest way to invite someone out to coffee!
Hashtags are everywhere, and it seems you can’t go more than a moment without seeing one plastered over a billboard, shining brightly out from the footer of a magazine advertisement or beaming pride of place on a primetime television show. But if you want to maximise the effectiveness of these simple but powerful marketing tools, there’s a couple of things that you need to remember.
A new study has revealed that email continues to prove itself as the marketing method of choice for driving online purchases from websites, particularly if your target demographic includes high earners.
As social media continues to grow and reaches, not millions, but billions of people around the planet, it inevitably starts to reflect and adopt the norms and behavioural patterns of “real life”. That’s both good and bad. It’s good, because it empowers everybody to share their own content, thoughts and opinions freely and without prejudice. And it’s bad, because it empowers everybody to share their own content, thoughts and opinions freely and without prejudice.
Twitter has introduced more visual tweets into Timelines on Twitter.com and official Twitter clients, pushing previews of Twitter images (those shared on pic.twitter.com) and Vine videos “front and center” within tweets.
Web-based digital asset management company WebDAM created an infographic to look ahead to 2014 marketing trends. According to the company’s research, social media budgets are expected to double over the next 5 years – that’s a whole lot of Twitter Promoted Trends – and 65% of people are visual learners, hence the industry-wide shift towards visual content.
So you’re on Twitter. Maybe you joined just a few weeks ago. Maybe you’ve been active for years. But, no doubt, in what was relatively a short period of time, you started to form certain habits and behave to certain standards and norms that identified you as a type of Twitter user. And, very likely, you started to perceive and follow other Twitter folks based on which kind of user they were, too. But who are these users? And what exactly makes them different from each other?
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(Twitter image via Shutterstock.)
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