Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes a social media image cheat sheet for Facebook, Twitter, Instagram, Pinterest and other top social platforms, a look at how Millennials, Generation Xers and Baby Boomers are using social media, 7 social marketing trends for 2014, 10 Twitter tips for real-time marketing and the secret formula for the perfect viral share.
Here are our top 10 Twitter stories of the week.
Whether you’re brand new to social media or a seen it/done it/wrote the book social marketing ninja, setting up a new Twitter profile or Facebook Page can be a time-consuming process, especially when it comes to working out the sizes of all the images you need to make your channels – or those of your clients – stand out from the crowd.
59 percent of millennials have a Twitter account, with slightly more than one quarter using the service on an active basis, reveals new data from GlobalWebIndex.
Did you know that 92 percent of marketers say that their social media efforts have generated more exposure for their businesses? Indeed, it’s the main benefit of social media marketing. So what else is trending in 2014?
Looking to maximise your Twitter engagement? Want to tap into some of-the-moment, real-time buzz? You need a step-by-step guide.
How do you make your social media content go viral? It’s a difficult task that requires an awful lot of work, a fair bit of science and a nice sprinkling of luck. In fact, this last element might be the most important of all. But there are things you can do to dramatically improve your odds.
@YouTube maintains its position as the top, most-followed brand on Twitter, with its more than 42 million followers placing it well ahead of all other brands, including the official @Twitter profile.
Researchers recently let 120 socialbots loose on Twitter. And not only did these bots infiltrate social groups, many of them became quite influential.
We’re big fans of Hootsuite at AllTwitter – I’ve been covering the popular social media dashboard since 2009 – and while the platform has gone through a number of changes over the years, the branding has remained pretty much the same. That is, until now. Yesterday Hootsuite unveiled a new look, an update to the dashboard and, almost unthinkably, a new logo. Which means a new owl.
Which platforms and apps do you use when sharing to Twitter? If you’re like 85 percent of users, it’s the Twitter.com website that drives the bulk of your shares, ahead of the tweet button (71 percent), Twitter for iPhone (64 percent), Instagram (35 percent) and iOS (30 percent).
Did you know that 55 percent of Twitter users in the United Kingdom have used Twitter while in a restaurant?
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(Twitter image via Shutterstock.)
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