Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a look at the best (and worst) times to post to Twitter, Facebook and Pinterest, five things you should never share on Twitter, five steps to great social content, how to use Twitter for marketing and why Twitter wants you to grow your followers with ads.
Here are our top 10 Twitter stories of the week.
A lot has been said about social timing. Getting your content in front of the right people involves getting it out at the right time on fast-paced social networks. This infographic from Social Caffeine explores when’s the best time to post to Twitter, Facebook, LinkedIn, Google+ and Pinterest.
Twitter is a network that praises transparency. If you’re honest about who you are, you can’t go wrong in your tweets, right? Well, there’s honest as in “I made a mistake and now I’m owning up to it”, but there’s also honest as in “here is all my personal info, do with it what you will”. In your path to honesty and transparency online, here are 5 things you should never, ever share.
Does this sound familiar? You’re the marketing lead for an exciting new brand, and you’ve heard all of these wonderful stories about the power of social media. Enthusiastically, you quickly set up profiles on Twitter, Facebook, Pinterest and everywhere else you can find – heck, even Google+ – and then sit back and wait until you’re soaking up all that goodness. Except… nothing happens. Why? You forgot about the single most important aspect of social marketing: content.
Calculating the return on investment (ROI) of their brand’s social media strategy has been a consistently difficult nut to crack for marketers, certainly in the traditional sense – a recent study suggested that almost sixty percent of companies and agencies worldwide reported that engagement, which included such metrics as followers, Likes, comments and shares, was the deepest level at which they could track the ROI on their campaigns.
Twitter has been pushing their ad platform on brands for some time, but the option to tap into this side of the micro-blogging network hasn’t been an option for your common or garden user… until now. The company has started to roll out “Advertise On Twitter” pop-ups to select profiles when they visit Twitter.com, encouraging users to “grow your followers and help them spread the word about you”.
While almost 90 percent of U.S. companies will use social media for marketing purposes in 2012, both brands and creatives are still struggling to measure success in any accountable way beyond “soft” engagement metrics such as followers, Likes, comments and shares, reports eMarketer. A recent study from Econsultancy and Adobe discovered that almost six out of ten marketing agencies (60 percent) and almost as many global brands (57 percent) reported that engagement was the deepest level at which they could track return on investment (ROI) from their social campaigns.
Print media has been a mainstay for the marketing departments of supermarkets and grocery stores almost since they first opened their doors, and new data reveals that won’t be changing in 2012, reports eMarketer, citing Valassis’Supermarket Media Usage Study. Three-quarters (75 percent) of U.S. grocery retail executives said they would use print media for marketing purposes in 2012, with just 12 percent planning to use social media. However, five years from now those numbers will almost reverse, with 65 percent of grocery stores planning to use social tools such as Facebook and Twitter as part of their marketing arsenal, and just 17 percent said they expect to still be using print media.
Did you know that the total size of the internet population has almost doubled in the past five years, from 1.319 billion in 2007 to 2.26 billion today? This staggering rise in usage has had an exponential effect on everything we do online, including Google searches, emails sent, Facebook status updates, daily tweets and mobile data. And, over this same period, our willingness to share so much about ourselves on and in these platforms has also increased the risk of using them – the number of new unique threats per day has risen from 57 in 2008 to an eyebrow-raising 6,300 this year.
Has anyone ever asked you why you’re following them on Twitter? Have you ever asked this of yourself? It’s an entirely reasonable question. And if you can’t respond in any kind of meaningful way, then there’s only one reasonable conclusion.
Branding is an essential growth component for businesses of all shapes and sizes but it’s particularly important to SMBs looking to make their mark and separate themselves from their competitors. Social channels such as Twitter and Facebook have empowered small firms to reach vast audiences – locally, nationally and internationally – but if these platforms are managed incorrectly (or, even worse, started with enthusiasm then dropped when the results don’t immediately match the workload) then the organization risks looking amateurish, which can actually hurt your branding strategy.
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