Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a look at the six types of social media user, news that social media might actually be making us more antisocial, how social media is going corporate, why Twitter and Facebook could provide a boost to your search rankings and how teachers can engage students through Twitter.
Here are our top 10 Twitter stories of the week.
Aimia, a Canadian company who specialise in loyalty management, recently unveiled an industry-first segmentation model that analysed the behavioural drivers of trust and control to identify six distinct social media personas – no shows, newcomers, onlookers, cliquers, mix-n-minglers and sparks. So here’s the big question: which of these best describes you?
Did you know that 24 percent of people surveyed in a recent poll said that they had missed witnessing important moments because they were too busy trying to write about them on their favourite social network… while they were taking place? Ah, the irony. Of course, I’ve addressed this before: the more that you’re on Twitter talking about what you’re doing, then the less that you’re actually doing it.
Did you know that 94 percent of corporates use social media, and that 85 percent say that it’s given their business more exposure? Facebook leads the way, ahead of Twitter and LinkedIn, and it’s easy to see why the pickup has been so explosive – 74 percent of brand marketers saw an increase in website traffic after investing just six hours per week on social media.
If you needed proof that all of your tweeting was helping your website, this study from Searchmetrics should clarify things: tweets, Facebook likes and other social signals do appear to have a large impact on search engine rankings.
If you’re an educator struggling to get your students’ attention, take note. Karl Gude, journalism professor at Michigan State University, has figured out a way to get through – Twitter. So send this post to your favorite educator, as valuable tips follow.
Unless Twitter coughs up the identities of those using 140 characters to abuse, slander and otherwise troll victims, a newly proposed UK law would see the company hauled into court to pay hefty fines.
Did you know that 42 percent of employers say no to any use of social media in the workplace? When you consider that two out of every five young workers rate access to social media at work above receiving a higher salary, this presents an obvious disconnect. And for many employers, an outright ban is easier to manage than educating themselves on the benefits of using these tools in the office – only a little more than half (53 percent) have any kind of formal social media policy in place.
Did you know that internet users spend 22.5 percent of their online time social networking? Facebook leads the way with a heady 62.83 percent share, far ahead of YouTube, Twitter and Pinterest. But overall, and collectively, the numbers are mind-blowing – the web contains more than eight billion pages, and the total number of users online has now exceeded 2.27 billion people. And it’s constantly growing – that number has doubled since 2007.
One of the age-old questions of Twitter is “When do I tweet?” It’s not easy to answer, as your target audience might be different from my target audience, and my content might be better suited for a different time than yours. But that doesn’t mean we can’t come up with some pretty good meta-analysis of what works on Twitter, when. Bitly conducted a study of the retweets and clickthroughs that tweets get when they’re posted at certain times of the week and times of day, and Raka Creative put it all together in an at-a-glance infographic.
Yesterday was a big day for Twitter – the company premiered its first ever TV commercial during a NASCAR race, which showed off a brand-new hashtag page that could open a new and very welcome revenue stream for the micro-blogging platform.
Also this week:
- Over half of UK news stories shared on Twitter originate from the BBC
- Americans still don’t trust social media
- Twitter trends are now tailored… just for you
- Why companies should not base customer service on Klout scores
- Almost half of employees think social media has a negative impact on the workplace
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