Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a look at the actual and respective values of a Facebook Like and Twitter tweet, 5 ways to be a jerk on Twitter, how social media is changing customer support, the life of a hashtag on Twitter and how Twitter can help students get better grades.
Here are our top 10 Twitter stories of the week.
What’s the value of a social follower? And does a fan on one platform, and their actions therein, have more value than that of another? It’s a contentious issue. Moreover, are fans acquired by a promotional campaign, such as Facebook cost per click (CPC), less valuable than those who are attracted organically?
We’re not really sure why you’re reading this article. Maybe you want to get rid of a few followers. Maybe you’re tired of putting on a “nice” face on Twitter. Whatever your sick and twisted reasonings, we’ve got the ultimate guide to being a jerk on Twitter, just for you.
Did you know that 15 percent of 16-24 year olds prefer to interact with customer service on social media instead of any other method? Indeed, the younger demographic are very much leading the way in this social charge – a heady 71 percent say that the first thing they do when they have a problem with a product is go online, and 7 percent of this group immediately complain about it on social media.
We’ve all seen hashtags pop up on the Trending Topics list, then fade away after people run out of jokes about their #worstdate. But what is the lifecycle of that hashtag? How did it become popular, and where did it go after? The folks at Visual.ly have just launched a tool that allows anyone to create their own infographics about Twitter accounts and hashtags, and have put together one about the life of the #infographic hashtag to illustrate this fun new tool.
Does Twitter have a legitimate place in the classroom? Some 56 percent of Twitter-using college faculties allow the use of Twitter in class, and while it remains a contentious issue, studies have shown that, used correctly, the use of Twitter can boost student grades, as well as empowering those who are otherwise less likely to engage with their teachers.
Women are really in love with Pinterest, but they’re not too enamored with Twitter. A new study from BlogHer shows that, while trust for social networks is pretty high overall, it’s Pinterest that takes the cake.
If you’re a history buff, or you simply like looking at info-packed infographics, this one’s for you: a complete history of the evolution of social networks, from the 1960s to today.
Social pinning website Pinterest is certainly getting a lot of attention of late, but is this rising star simply flavour of the month, or a bonafide challenger to Twitter, Facebook, LinkedIn and Google+? Or is it all an apples and oranges comparison?
Twitter has acquired blogging platform Posterous, and the latter’s engineers, product managers and other staff members will soon be joining the existing Twitter teams so they can “make Twitter even better”. In what very much appears to be a talent acquisition, existing Posterous bloggers should seriously consider moving their content to another blogger platform as soon as possible. While Twitter have given assurances that Posterous Spaces will remain up and running without disruption for now, reading between the lines in the various statements that have been made it’s fairly obvious that these services will not continue indefinitely, certainly as they are now.
You send a tweet, update a status, pin a picture. There are nearly infinite ways you interact on your favorite social networks. But how do these networks stay in business? Money makes the world go ’round, and even a tweet must have some financial strings attached. This infographic from USBundles shows how the most popular social sites have become successful businesses, while still serving up those check-ins and live-stream videos you love.
Also this week:
- Have you ever wondered how much takes place on a typical day on the internet?
- If you think Twitter is boring, it’s all your fault
- Are you a Twitter junkie?
- Fans prefer engaging with brands on Facebook over Twitter
- Is Pinterest driving more traffic than Twitter?
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- This Week On Twitter: Evolution Of Social Media, Mobile/Social Influence, SMB Social Media Marketing
- This Week On Twitter: 5 Social Media Security Threats, Why Hashtags Fail, Twitter Favorite Tips
- This Week On Twitter: Images Get 150% More Retweets, 10 Surprising Social Stats, #Hashtag Power
- This Week On Twitter: Facebook vs Twitter, Twitter vs LinkedIn, Twitter IPO, Twitter Customer Service