Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a look at the rise of new social network Pinterest, the history of social media, how to join a Twitter hashtag chat, using Twitter’s advanced search features and how Twitter users are getting more under-the-cover action than their Facebook counterparts.
Here are our top 10 Twitter stories of the week:
Which social network is right for your business? It’s an important question, as the different platforms can vary dramatically in size, user demographic and functionality. While the ‘catch all’ social channels such as Facebook and Twitter might seem the obvious choice for most businesses, the smaller, niche sites, such as rising star Pinterest, can offer additional benefits which could lead to a superior ROI for marketers, particularly when implemented alongside the more popular networks.
The history of social media traces back as far as the late 1970s, when computer hobbyists Ward Christensen and Randy Suess invented the bulletin board system (BBS). The launch of the Mosaic web browser in 1993 gave birth to the world wide web, and from here we never looked back. From Geocities and Blogger in the late 90s, through to Friendster and MySpace in at the turn of the millennium, the path to present day social stalwarts Facebook, Twitter, Google+ and the white-hot Pinterest, is littered with success and failure, innovation and disappointment.
If you’ve been using Twitter for a long time, you’ve likely noticed that certain hashtags crop up every few days or weeks, and then die down again. More likely than not, what you’re witnessing here is a hashtag chat – a scheduled chat amongst Twitter users that revolves around a hashtag.
Social pin-boarding site Pinterest is getting a ton of hype at the moment. It seems that every tech blog is waxing lyrical about Pinterest’s rapid ascent to 10 million uniques, the site’s broad appeal to female users and its traffic-driving power. Heck, even Mark Zuckerberg has signed up. Lots and lots of hype. But is it deserved?
Twitter’s advanced search lets you go beyond just seeing who’s talking about “Starbucks lattes”, and discover who wishes they had one right now, who thinks they’re too expensive, and who’s following the Starbucks account for a discount coupon. And we’ve got five key search operators to help you do just that.
Does tweeting make you sexier? Does the fact that you use Twitter mean that, statistically, your sex life is likely to be above average/different/of a deviant nature, at least compared to other social platforms?
The Associated Press was the first mainstream source to make the announcement about Houston’s death, sending out at tweet at 1657 PST. Amazingly, this was almost a whole hour after the news had first broke on Twitter, with a 1602 PST message from a single user starting a run of activity that saw 2.5 million Whitney Houston-related tweets sent over the next two hours.
When it comes to landing a job, everyone and their grandmothers will tell you you have to have at least one eye on social these days. Your public profiles will be searched and scrutinized before any job offer comes your way. It’s not only important to fine-tune your social profiles when job hunting, but you should also understand how recruiters – those gatekeepers of all the plumb jobs in your industry – are using social.
Getting a retweet makes you feel good, doesn’t it? It’s nice to know that your content was deemed worthy to be shared by others, and that it spread farther than your 100 or 1000 followers. But what if there was another way to reward yourself for a retweet, beyond a little self-congratulation? And what if it was candy coated? Intrigued? Read on for more information on how you can get your hands on a sweet-dispensing Twitter bot.
In less than a decade, platforms such as Facebook and Twitter have given rise to a phenomenon that has literally changed the world. At the click of a button, a user anywhere on the planet can immediately share content with friends, family, colleagues and clients, who, thanks to the ripple effect, can repeat the process, ultimately passing a single piece of information on to potentially millions of people.
Also this week:
- Who has the most popular brand page on Twitter?
- Twitter made HTTPS the default setting for all users
- Twitter, alongside many other organizations, has been storing the contacts list on your iPhone
- 3 reasons why your direct message didn’t get a response
- With their new Mountain Lion operating system, Apple has made a big bet on Twitter being part of their future
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- This Week on #Twitter: Social Media Evolution, #Instagram > Twitter, Top 14 Social Metrics
- This Week on #Twitter: Uber > Twitter, Social Posting Guide, Everyone You’ve Blocked on Twitter
- This Week on #Twitter: YouTube > Facebook, Twitter, Social SEO, Social Media Engagement
- This Week on #Twitter: Pinterest, Instagram > Twitter, Facebook, Time Spent on Social, #B2B Metrics