Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a look at the top brands across social media, how to manage your digital reputation, the rise of social sharing, Twitter use in the office and how Twitter might be turning to TV and print to boost its online presence.
Here are our top 10 Twitter stories of the week:
Twitter, Facebook and Google+ offer unique features for businesses of all sizes, and there are pros and cons for brands and marketers on each platform. Social media statistics gurus Socialbakers took a closer look at the top brands and media outlets using social media, and discovered that popularity on one platform doesn’t always equate to success on another.
Your online reputation can make or break your business. As much as you might be hesitant about “being fake” online, there is a big difference between managing your reputation and sanitizing everything you tweet – and the former can help your business immensely.
Collectively, Facebook, Twitter and Google+ now have well over one billion users, and more than half of these log into their favorite social network each and every day. Moreover, the numbers are on the rise. Facebook may be nearing its audience peak in the United States, Europe and UK, but the platform still has a huge, and largely untapped audience across the rest of the world. Twitter, still a minnow (relatively) compared to Facebook, has enormous growth potential in virtually every country.
Employees might not literally be asleep on the job, but as far as their employers are concerned, they might as well be: they’re tweeting a massive 700% more now than a year ago, and unless they’re tweeting about company news, that can’t be good for productivity.
Twitter has quite a large base of loyal power-users who have managed the finer points of expressing complex thought in 140 characters or less. However, the company has a tough time attracting, and more importantly retaining, new users. Rumors have it they’re trying to combat this trend by partnering with former Apple VP Allison Johnson and creating an advertising campaign that would see Twitter splashed across your TV screen.
A common mistake that many marketers make is trying to force their audience to fit their schedule – typically, 9am to 5pm Monday through Friday, local time – rather than trying to schedule their posts at the right time for their audience. A new study has taken a closer look at the optimal times to update on Twitter and Facebook, submit blog posts and send emails to maximize user engagement and clicks – and the results might surprise you.
Implemented correctly, channels such as Twitter and Facebook allow businesses of all sizes to spot trends and track sentiment, filter and analyze data, collaborate with fans and boost ROI. Social media empowers brands to start and maintain conversations, deliver first class customer service and drive sales – all at the click of a button.
Tweeting in the classroom might not be the distraction many assume it would be. A new study has found that by allowing students to use Twitter to contact their teachers, many overcome their shyness and ask questions that they would likely not have asked using the raised-hand method.
It’s a big week for HootSuite and another major milestone – the social media dashboard announced it’s 3,000,000th signup.
A new Canadian law has been put in place to allow citizens to discuss election results on Twitter or blogs before all the polls close across the country.
Also this week:
- The Golden Globes was a big hit on Twitter
- Learn why social media isn’t a waste of time
- Hear from the experts on how to use social media to market your business
- What did the SOPA protest look like on Twitter?
- This week, Twitter acquired social summary tool Summify
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