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This Week On Twitter: #RIPJessica, Twitter Is Global Number One And How To Maximize Your Tweets

Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes Twitter’s reaction to the shocking violence at the new Batman movie premier, why Twitter is number one amongst global companies, how to maximize the effectiveness of your tweets, a look at how older people who use Twitter are less likely to be depressed and why buying Twitter followers is always a mistake.

Here are our top 10 Twitter stories of the week.

1. Make It Trend Today On Twitter: #RIPJessica

This week, the world was shocked by the shooting at the new Batman movie premiere in Colorado. And you’ve probably heard about how many folks tweeted about it right after it happened. You may have also heard about Jessica. A young woman who has become the face of this tragedy – at least on Twitter. Her friends and family would like to see #RIPJessica trending in memory of her. Let’s help make that happen.

2. Twitter Is The Number One Social Network Amongst Global Companies [STUDY]

Companies in the Fortune Global 100, an index which tracks the largest corporates in the U.S., Europe, Asia-Pacific and Latin America, received a total of some 10,400,132 online mentions during a month-long period, and the majority of those mentions were on Twitter. Indeed, 82 percent of Fortune Global 100 companies have at least one Twitter account, top amongst all social networks, and each company was mentioned an average of 55,970 times on Twitter.

3. How To Maximize The Effectiveness Of Your Tweets [TWITTER TIPS]

Did you know that tweets sent over the weekend have a 17 percent increase in engagement than those sent during the week? Or that Twitter updates of less than 100 characters see, on average, a 17 percent gain in engagement than those that go beyond this ceiling?

4. Older People Who Use Twitter Are Less Likely To Be Depressed [STUDY]

Is your grandma on Twitter? It might be worth spending a few minutes going over hashtags and @mentions with her, since it’s likely to make her happier – at least according to the latest research.

5. If You Buy Twitter Followers, You’ll Regret It

We’ve told you before that buying Twitter followers does not work, but it appears to be time for a refresher. Why? Thanks to the website Fiverr, it’s cheaper than ever before – and people are openly and unabashedly buying these services.

6. What Do Twitter, Facebook, Google And Pinterest Know About YOU? [INFOGRAPHIC]

In case you haven’t heard, people love the internet. And they really love social media. Collectively, hundreds of millions of users generate billions of pieces of content each and every day on platforms such as Facebook, Twitter, Google and Pinterest. So, here’s the big question… what do these social networks know about you?

7. What’s The Difference Between Influencers And Brand Advocates On Twitter? [INFOGRAPHIC]

There are lots of buzz words in social media – some of which are important parts of the vernacular while others are simply over-hyped. One of these buzz words is “Influencers” – the big-name folks who have large followings on social media, particularly on Twitter. But if you’ve been pursuing influencers on Twitter, you might want to rethink your strategy.

8. Twitter Beats YouTube, Facebook As Top Social Platform For The World’s Biggest Firms [INFOGRAPHIC]

Earlier today we reported on data from the 2012 Global Social Media Check-Up, which saw Twitter emerge as the number one social network in use amongst companies in the Fortune Global 100, with some 82 percent of the world’s biggest firms across the U.S., Europe, Asia-Pacific and Latin America using the micro-blogging channel. This put Twitter ahead of second-placed YouTube, Facebook, Google+ and Pinterest, with each company in the index receiving, on average, 55,970 mentions on Twitter in February alone.

9. The Most Social Fast Food Chains On Twitter And Facebook [INFOGRAPHIC]

No business has been as consistently on-the-ball in its use of social media as the fast food industry. The major pizza chains in particular always impress with how rapidly they embrace these technologies. They’re continuously innovating and pushing the boundaries of what can be done on platforms such as Twitter and (especially) Facebook with fan-pleasing campaigns, promotions and competitions. But which of the fast food chains rules the roost? Who has seen the biggest growth? Which much-loved burger independent has the most engaged fans?

10. Will It Take Another Suicide Before Parents Start Talking To Teens About Twitter?

In what appears to be a growing trend, high school students are making anonymous accounts on Twitter to harass and bully other students. This latest instance comes from Worthington, Minnesota, where a student created a “gossip girl” style account and began posting personal tidbits about classmates. If you’re a parent of a teen, you need to read this.

Also this week:

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