73 percent of social networkers are posting comments to platforms such as Twitter and Facebook when a goal is scored during the World Cup, reveals a new study from GlobalWebIndex.
In Brazil, this trend skews even higher, with about four in five taking to social media to celebrate a score.
However, amongst social networkers in all nations polled during the study – Brazil, the United Kingdom and the USA – the final result of a match is the most talked about topic online, with the performance of a particular player, the half-time score and the pre-match build-up also receiving attention.
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