It looks like Snoop Dogg is taking his considerable branding efforts to a new level: tweeting his way to a C-level position at Yahoo.
It might just be a joke (or it might not be!), but Snoop’s recent tweet-application raises the question of whether it’s a good idea to tweet your own resume to a potential employer.
Earlier this week, Yahoo fired its CEO Carol Bartz – over the phone. An unceremonious move that deserves some analysis in and of itself, but we’re more interested in the response it provoked from one of the most prominent rappers in the industry.
“Im takn over as tha CEO of Yahoo. Need sum of tha Snoop Dogg content ya digg. Nuff Said.”
And he even had a back-and-forth exchange with an unverified account (@NewCEOofYahoo) claiming to be the new Yahoo CEO, Tim Morse:
“@SnoopDogg Haha Snoop Dog, sorry that position is already filled I enjoy listening to your music on @Yahoo_Music available @music.yahoo.com”
So it looks like Snoop’s Twitter application didn’t get him the job, but could it work for you?
Social media has opened up new avenues for interactions between employers and employees. And many people are using that to their advantage.
If you want to tweet your resume, or your interest in a job, to a potential employee, you should follow a few simple rules.
First, it’s not for every industry. If you’re in social media or tech, you’re probably good to go. Otherwise, you’ve got to evaluate how that potential employer is already using Twitter before sending a tweet their way. If it is likely to be ignored or seen as too forward, you’re better off going the more traditional route.
But if you do decide to tweet to a potential employer, remember to keep it clear, concise and creative. You want to craft a tweet (with a link to your resume or website, ideally) that will stand out from the rest, but also one that clearly explains your interest in the job. If you’re too cryptic, they won’t click – but if you’re too bland, you’re missing an opportunity.
Tweeting resumes is not common (yet), so be careful about overstepping boundaries. If you want to take a leap, go ahead – but give it a lot of thought before you send out that tweet. You want your potential employer to know you’re serious about the position, and not just tweeting at any companies you think might be hiring.
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