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Own Your Twitter Presence: Tweet With Purpose

If you’ve ever been stuck trying to come up with something cool, interesting, witty, or unique to share on Twitter, you’re not alone. We’ve all been there. But writer’s block on Twitter isn’t like writer’s block when penning your novel. There’s one simple solution that you can harness to banish Twitter block: tweet with purpose.

Almost all of the Twitter accounts that are active, engaging and have quality followers have one thing in common. They tweet for a reason.

Aimlessly tweeting what you ate for lunch (such a Twitter cliché) will quickly bore your followers… and yourself. I mean, sure, I love a good bowl of carrot ginger soup as much as the next person, especially when it’s “the best in town” – but tweeting about the amazing food you eat can’t really have a lasting excitement for either you or your followers.

That is, of course, unless you’re a food critic. And herein lies the essence of tweeting with purpose.

You’ve got to define – to yourself, as well as to your followers in your bio – why you’re on Twitter. What’s your purpose? What will you tweet about?

People will get turned off of a Twitter account that’s inconsistent, boring or aimless. And you’ll begin to question why you even both with Twitter if you’re bored writing your own tweets.

So ask yourself: why am I on Twitter?

If you’re a journalist for a local paper, for instance, your answer might be “to gather and share local news and the articles I write.” If you’re the owner of an apartment rental company in San Francisco, your answer might be “to advertise available apartments, generate leads and increase my visibility.” If you’re a student studying political science, your answer might be “to read about the goings-on in Washington and debate with others.”

By defining your Twitter raison d’être, you will be able to approach each tweet with confidence. You can share a link you know your followers will care about, because they’re following you based on your interests – which, likely, are their interests too. You can reasonable expect some responses to your opinions.

To tweet with purpose, you’ve got to keep your reason for being on Twitter at the front of your mind. This doesn’t mean you can’t go “off script” a bit and share some random tidbits that don’t fit into the marketing news you normally share. It just means that you should be able to tell someone why you’re on Twitter if they ask.

This will give your tweets clarity of focus, and it will attract a much more niche-specific audience. If you find your niche on Twitter, chances are they’ll like what you say because it’s something that interests them. Otherwise, if you’re not tweeting with purpose, you run the risk of attracting a motley crew who doesn’t even both to glance at your tweets in their timelines.

Tweet with purpose. Own your niche. Be one, two, or many things on Twitter, but know what they are and be confident in your choices.

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