This is a monthly series that looks at visitor data for all the major social networks as calculated by Compete.com. Compete is USA-biased, and certainly in the case of Twitter the visitor numbers are distorted by the openness of Twitter’s API and the numerous Twitter software clients, but on a like-for-like basis the numerics have value and warrant investigation. Please refer to previous installments in this series for a more detailed overview.
New visitors to Twitter.com rose by just +1.07% for the month of April for a total of 21,514,898, with overall visits to the site falling by an eyebrow-raising -18.11% (147,418,997).
* Month-on-month, overall visits to the site are down some 33 million. We might have to take this with a pinch – Compete, who seem to be getting slower-and-slower to release data each and every month, had overall visits to Twitter for March at 161,903,421 the last time I wrote this report, and they’ve now changed this number to 180 million. If the former is correct, it’s still a pretty big drop, although nowhere near as serious.
However, Twitter.com has clearly reached a ceiling that requires something special to break through – possibly the extra functionality that @al3x hinted at before he moved on to pastures new.
Or, perhaps this is the beginning of a ‘topping-out’ process that could see more users – new and established – moving away from the Twitter home page towards desktop and mobile clients in greater numbers? The sharp decline in visits this month would indicate that this is already happening for veterans.
One wonders how many of these old-hands the iPhone – and possibly the official Twitter for iPhone app – have picked up and converted.
Meanwhile, Facebook added 2.53% of new visitors (135,375,036 visits) and +15.70% overall (3,165,316,934), which obviously contrasts sharply with Twitter.
We’ll have to look at next month’s data to see the full picture for Facebook, but at the moment it would appear that not only are people not leaving the network over privacy concerns – they’re actually more eager to sign up.
- Twitter Average Ad Rates Declined By 18% In Q4 2013, Down 81% Since Q1 2012 [STATS]
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- The 10 Most Popular People On Twitter [STATS]
- The Oscars Gobbles Up The Walking Dead In Top 10 Nielsen Twitter TV Ratings [CHART]