Twitter Advertising is not messing around.
Yesterday, Twitter announced a partnership with WPP, one of the “big four” global advertising holding companies.
“The partnership will see the launch of new data products and services, the integration of Twitter data into key WPP media and analytics platforms, training for staff in the application of these new capabilities and a partnership approach to key clients and markets.”
The agreement spans several WPP units including GroupM, the world’s leading media investment management company; Kantar, WPP’s consumer insight business; and digital agencies such as Wunderman.
We’re told that further announcements will be made regarding applications of the partnership in the coming months.
WPP is now the second of the major four ad holding companies to ink a deal with Twitter; back in April, Twitter signed an agreement with Starcom MediaVest (owned by Publicis) to grant preferred ad slots on Twitter to clients like Procter & Gamble, Walmart, Microsoft and Coke.
Marketers: do you think Twitter’s recent outreach in the advertising industry will help it catch up to Facebook in that space?