UK consumers, particularly those in the key 18-24 and 25-34 demographics, are increasingly sourcing a lot of their online content via social media, as opposed to search, reveals a new study.
Video search technology company blinkx polled UK internet users of all ages in May and discovered that 43 percent of 18-24 year-olds choose social media over search to find online content.
More than one-third (34 percent) of 25-34 year-olds and close to a fifth (22 percent) of 35-44 year-olds also favour social over search.
- Twitter Ranks Below Yahoo Answers Amongst Top Social Networks In Brazil [STUDY]
- Twitter? Facebook? Google+? For Business, Instagram Is King, Says Study [INFOGRAPHIC]
- 68% Of Trucking Firms Use Social Media (And Two-Thirds Of Those Are On Twitter) [STUDY]
- Social Media And The Female Shopper: What Brands Need To Know This Holiday Season [INFOGRAPHIC]