UK consumers, particularly those in the key 18-24 and 25-34 demographics, are increasingly sourcing a lot of their online content via social media, as opposed to search, reveals a new study.
Video search technology company blinkx polled UK internet users of all ages in May and discovered that 43 percent of 18-24 year-olds choose social media over search to find online content.
More than one-third (34 percent) of 25-34 year-olds and close to a fifth (22 percent) of 35-44 year-olds also favour social over search.
- 99% of Social Media Posts Generate Almost no Engagement [STUDY]
- Just One Third of Marketers Say They Can Accurately Measure Social Media ROI [STUDY]
- 20% of Young Shoppers in the UK Have Purchased Through Facebook (9% via Twitter) [STUDY]
- 79% of Marketers Have Used Promoted Tweets in 2014 (But CPC Has Doubled Since January) [STUDY]