June 4, 2013 Hilton San Francisco Union Square

Agenda

June 4 8:15 am - 9:00 am Registration Opens and Continental Breakfast in Exhibit Hall
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June 4 9:00 am - 9:45 am From Social Network To Media Giant - What Is The Future Of Twitter? What is Twitter? Is it a media or tech company? More importantly, what is it hoping to become, and what does that mean for brands and marketers? This keynote panel session will discuss the future of Twitter, identifying the micro-blogging platform’s current status within the social space, its growing importance as a marketing tool and look at what’s next. Where will Twitter be this time next year? What about ten years from now? Is Twitter already more important than Facebook? What price a Twitter IPO - and when? Is Twitter’s advertising platform as “cool” as CEO Dick Costolo promised? Aside from ads, how can Twitter make money? Learn all this, and more, in this fascinating session.
  • JoeDoran Jamie de Guerre VP Product,
    Topsy
  • JoeDoran Joe Doran CEO,
    Rallyverse
  • SteveGaither Steve Gaither President/CEO,
    JB Chicago
  • AdamSchoenfeld Adam Schoenfeld co-founder and CEO,
    Simply Measured
  • JoeDoran Ming Wu Vice President of Client Services,
    DataSift
  • LaurenDugan Lauren Dugan Social Media Marketing Consultant, Author,
    LaurenDugan.com (moderator)
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June 4 9:45 am - 10:30 am Influence Matters: The Future Of Social Intelligence Social media is creating a global collective consciousness that is rapidly shifting the power base from big business, religion and government to the consumer. In this fascinating session you will learn about the evolution of social analytics and influence scores, the importance of influence today (and what this means for tomorrow), the benefits social credibility brings to people, brands and institutions and the future of social intelligence.
  • JodeeRich Jodee Rich CEO,
    PeopleBrowsr, Kred
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June 4 10:30 am - 11:15 am Twitter: Radio For A New Age Radio was the must-go place for breaking news, community updates, and entertaining personalities ... sound familiar? Remember your favorite morning show or night jock? Twitter is the radio of this age, with people gathering around their streams to hear about the latest news, gossip or information. And people now rely on Twitter personalities the way they used to rely on deejays to keep them entertained. The same rules that made radio stations great and air personalities larger-than-life can be applied to brands and people on Twitter. Jeff Dauler is a radio personality with over two decades of experience growing audiences, who has taken his radio programming knowledge and applied it to social media. The concepts are simple. Once you hear them and hear how your favorite radio station uses them, you'll never use Twitter (or listen to the radio) the same way again.
  • JeffDauler Jeff Dauler Radio personality,
    The Bert Show
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June 4 11:15 am - 11:45 pm Morning Break in Exhibit Hall
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June 4 11:45 am - 12:30 pm The Real-Time Social Experience: Entertainment, Media And Publishing In The Age Of Twitter Media and entertainment have forever been altered by social media. The proliferation of Twitter and other social platforms are driving content that passes us by faster than ever before – making audience engagement harder and harder. Brands are forced to architect new experiences that engage audiences across multiple screens, simultaneously, integrating real-time social experiences into digital and TV properties designed to reach new fans and connect viewers. In this session you will learn how TV broadcasters are boosting audience participation by integrating real-time social content into TV graphics and on-set screens, how news media are discovering, filtering and displaying real-time social conversations to improve storytelling, and how publishers and entertainment brands are creating new advertising experiences and building engaged audiences.
  • joshrickel Josh Rickel Vice President of Media and Entertainment,
    Mass Relevance
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June 4 12:30 pm - 1:45 pm Lunch Break
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June 4 1:45 pm - 2:30 pm How Professional Sports are Monetizing through Social Media There is lots of talk these days about acquiring fans, building community, two-way conversations, etc, but significantly less is written about how these things correlate to driving the bottom line. In this panel, we'll discuss how professional sports teams and leagues measure the ROI of their social media actions and specifically what they are doing to drive incremental revenue through Twitter and Facebook. Is social media more significant for driving revenue through ticket sales or merchandise? What do sponsorship deals on Twitter and Facebook look like? We will tackle these questions and more throughout this diverse panel comprised of representatives from top professional sports organizations.
  • KevinCote Kevin Cote Director, Digital Marketing,
    Golden State Warriors
  • PatrickHooper Patrick Hooper Digital Content Developer,
    San Jose Sharks
  • KevinCote Sam Laird Writer,
    Mashable
  • jonathanmartinez Jonathan Martinez Database Marketing Manager,
    Oakland Raiders
  • BryanSrabian Bryan Srabian Social Media Director,
    San Francisco Giants
  • JasonMitchell Jason Mitchell Co-Founder,
    Movement Strategy (moderator)
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June 4 2:30 pm - 3:15 pm The Truth About Twitter: Everything You've Ever Needed To Know (And Some Things That You Didn't) In 2007, way before the social media gurus, comedians, journalists, celebrities and the media, Brandon (aka B.J.) Mendelson signed up for Twitter. In this session, he recounts what he's learned about the service in a way that's immediately actionable, based upon his time on the Suggested User List, having a verified account with three-quarters of a million followers, and spending three years researching the platform and testing what does and doesn't work for his book, Social Media Is Bullshit. B.J. has found many positive ways to use Twitter, but you probably haven't heard about them because nobody has told you the truth - until now. This is the presentation where you will learn everything you need to know about Twitter - and some things you didn't - that can be immediately applied to your company or organization.
  • BrandonMendelson Brandon Mendelson Author,
    Social Media Is Bullshit
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June 4 3:15 pm - 4:00 pm How To Use Twitter For Business: Tools, Tips And Tactics For Effective Social Media Marketing So you've signed your business up on Twitter - now what? Twitter comes with a pretty steep learning curve, and brands and marketers looking to use the platform to raise awareness and boost website footfall need to ensure that they're using the right tools at all times to empower them to work smarter - not harder. Which official and third-party apps and services enable brands to generate the greatest levels of engagement and maximize ROI? Does mobile marketing on Twitter require an entirely different strategy? Learn this, and more, in this informative panel session, with key takeaways that are immediately actionable into Twitter marketing tactics for your brand, products and services.
  • jeffelder Jeff Elder Social Lead,
    SFGate.com
  • GennaFranconi Genna Franconi Genna Franconi – Vice President, Director of Social Media,
    22squared
  • DevonGlenn Devon Glenn Editor,
    Social Times
  • robleathern Rob Leathern CEO,
    Optimal
  • LeoWidrich Leo Widrich Co-founder,
    Buffer
  • MaryLong Mary Long co-editor,
    AllTwitter (moderator)
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June 4 4:00 pm - 4:30 pm Afternoon Break in Exhibit Hall
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June 4 4:30 pm - 5:15 pm Turning Twitter Followers Into Your Best Customers: How To Attract, Engage And Convert On Twitter The number of followers you have on Twitter has always been a hollow metric - unless you're actively engaging with and converting that community, it's simply another number. Highlighting case studies of brands and influencers that excel at using Twitter to leverage a large audience, this session will address how to best attract, engage and manage a growing community on Twitter, with concrete takeaways for amplifying your brand's reach, organizing your followers into advocates and converting interest into action.
  • HenryMin Kristi Hines Writer and Blogger,
    kristihines.com
  • HenryMin Henry Min CEO,
    Nestivity
  • HenryMin John Yembrick Social Media Manager,
    NASA
  • HenryMin Mark Fidelman CEO,
    Evolve! Inc. & Forbes Contributor (Moderator)
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June 4 5:15 pm - 6:15 pm Networking Reception in Exhibit Hall
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