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How To Pitch: Inc.
Think like an entrepreneur to break into this inventive business mag- April 2, 2013
The information in this article is current and accurate.
Special issues: The Inc. 500 (September)
Background: Ask anybody who's launched a business and they'll tell you: The road to successful entrepreneurship is treacherous at best. And Bernard Goldhirsh, the late sailing aficionado, knew this all too well. Goldhirsh started the magazine Sail as a 16-page newsletter targeted to other sailors and sailboat owners, but, while he knew all the ins and outs of nautical life, he struggled with growing his fledgling company. Goldhirsh realized that other entrepreneurs likely faced similar challenges and had nowhere to turn for answers, so he launched Inc. in 1979.
Although Goldhirsh eventually sold the pub before passing away in 2003, little has changed about the magazine's strategy. "Our motivations and audience remain much the same," said Alexandra Brez, Inc.'s managing editor. "We are a magazine for and about entrepreneurs."