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How To Pitch: Ebony

This 66-year-old glossy needs compelling pitches across all matters of African-Americana

- November 4, 2014
The information in this article is current and accurate.

Circulation: 1.3 million
Frequency: Monthly
Special issues: Black Love and Black History Month (February); Black Hollywood (March); Mother's Day (May); Black Music Month (June)

Background: Magazines serving the black community have been unfortunately disappearing, converting to solely digital iterations or dying off completely in The Great Print Drought. This year, Vibe shuttered for the second time. And Sister 2 Sister folded in October. Even Jet, another title in the family of legendary Johnson Publications, is no more, at least not in its tangible form. Yet Ebony remains -- newly redesigned even -- nearly 70 years after publisher John Johnson created it to report and celebrate the achievements in black America. Editors are focused on both capitalizing on and continuing its longevity.

Under the tutelage of new editor-in-chief Mitzi Miller, recruited from the top of the masthead at dearly departed Jet, the mag has the eye of a wide swath of readers. She and her team are directing them to a content mix of fashion, entertainment and news of interest to both women and men, something that few magazines catering to an African-American audience do well or at all, either purposely or unwittingly. "We try to provide stories that are more timely, that are going to spur conversation, that get to the heart of an issue, not just reiterate the rhetoric you're going to hear in other publications. What we want to do is lead the conversation," explained managing editor Wendy Wilson, another recent addition to Ebony.

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