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How To Pitch: Spirit

Promise inspiring human interest stories in your queries

- June 15, 2012

Circulation: 3.4 million
Frequency: Monthly
Special issues: Varies

Background: Spirit was first published in March 1985 as the exclusive in-flight magazine of Southwest Airlines, replacing Southwest Airlines magazine, the in-flight publication launched when the airline first took flight in 1971. Since January 2007, Spirit has been published for Southwest by Pace Communications. "All along, the magazine's editorial mission has been the same: to engage, stimulate, and entertain Southwest's millions of monthly fliers," explained executive editor John McAlley.

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