A Novel Newspaper Idea
Politico’s Mike Allen makes a good point (and a good find) in today’s Playbook:
In the Washington Post’s series, “The Crash: What Went Wrong? The Washington Post examines the origins of the economic crisis”, the paper featured a “How It Was Reported” section, which included this:
Those speaking on the record in today’s report include, among others, Financial Products’ founders, Howard Sosin and Randy Rackson, and Sosin’s successor as president, Tom Savage. From AIG, on-the-record interviews were conducted with former chairman Maurice “Hank” Greenberg, former vice chairman Ed Matthews and former chief financial officer Howard Smith.
Allen calls it, “An innovation that should be copied for big narratives and series.”
Create a social media strategy, launch your campaign, and track the results in our 
Nadine Cheung
Editor, The Job Post
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