But then, late Tuesday night, I was terrified to discover an e-mail from Iris Honrade at Cake Lingerie. Had I made a mistake? Were they annoyed that I called their product a “great bra named after food,” or that I put “Cake Lingerie” in scare quotes?
Turns out, neither. Iris was thrilled that we had mentioned the company, and told me about their latest launch, the Birthday Cake collection, featuring Cake Lingerie’s very own technology – MyBust (Seriously.) “Gone are the ‘one style fits all’ bra as each bra with the MyBust technology has been specifically tailored for each bust size,” Iris wrote. And here I was, thinking we’d never see the day when nursing bras were designed to cater to women with different cup sizes.
Now that’s a bra!