For the past decade Bradley, 55, has had a great perch to watch the ongoing political dramas that have unfolded in the nation’s capital. But he also has been forced to grapple with the increasing challenges facing modern media. He upgraded the editorial quality of National Journal and made it solidly profitable. But even after spending liberally to improve The Atlantic, the magazine continues to spill red ink. Bradley said he hopes to break even on the magazine within a few years and “end a 50-year run of vanity owners.”
Meanwhile, he has moved aggressively to push his operations into the digital age. He noted with pride that the Atlantic website has seen its traffic jump from 1.3 million unique visitors a month in 2007 to 4.3 million this year. Determined to keep the trend line rising, he’s been recruiting major-league Web talent from the New York Times, Washington Post, and other news organizations. …
James Bennet, a former New York Times reporter whom Bradley tapped to be editor of The Atlantic in 2006, described his boss’s management style as “more standing back and articulating overall direction.” At the same time, Bennet said Bradley is well aware of what is going on at his publications, noting that he even gets feedback from Bradley on blogs published on the magazine’s website.
While Bradley clearly relishes overseeing his media empire, which also includes The Hotline, Congress Daily and Government Executive magazine, he bristles at some of the scrutiny that accompanies that role, complaining that internal memos about personnel issues or mistakes often turn up at lightning speed on gossip blogs.
Internal memos on gossip blogs? You don’t say…
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