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FBDC Web Ratings Roundup: Networks

A few weeks ago, FishbowlDC took a  look at the web traffic numbers for DC publications for the month of December. Now (albeit belatedly), we bring you December’s numbers for network and cable news websites. As a general trend, web traffic was slightly down in December compared to November, which isn’t unusual for the holiday season. And traffic is way down across the board compared to December 2012. This could be the result of interest in the news waning after an election year.

The takeaways: 1) Yahoo News is pulling all the weight in the ABC-Yahoo relationship when it comes to the web. The Yahoo-ABC network of sites got 76 million unique visitors in December, thanks mostly to got only 17 million by itself. 2) NBC is the top broadcaster online, with pulling in more visitors than and combined. 3) is dead last. Their web traffic pales in comparison to Fox, much less CNN.

A few notes on reading the chart. The list below includes individual websites as well as networks of websites. For example, is ranked 5th, while the CNN network, which includes,, etc, is ranked 2nd. Yahoo is included in the list because of its partnership with ABC, even though it is not a television network.


Uniques (in millions) % Change MOM % Change YOY Page Views (in millions)
1 Yahoo-ABC News Network 76 -2% -16% 2,298
2 CNN Network 64 -3% -6% 1,586
3 Yahoo News 61 -2% -20% 1,078
4 NBC News Digital 52 0% -4% 729
5 38 -2% -14% 865
6 CBS News 36 -6% -3% 644
7 35 7% -20% 494
8 Fox News Digital Network 29 0% -24% 802
9 26 0% -26% 781
10 17 -10% -34% 120
11 9 -7% -29% 48
12 2 12% n/a 23
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