WaPo‘s Chief Revenue Officer Kevin Gentzel, along with Jonathan Perelman of Buzzfeed, and Dawn Airey of Yahoo will be on a panel this afternoon at Financial Times‘ Digital Media Conference, talking about the ever-elusive goal of monetizing media. Should be very interesting to see if Gentzel will offer any insight into how a Bezos-era¬†WaPo plans on making money. Their panel, which focuses on digital advertising ¬†starts at 2:40 p.m. You can catch a live stream here.