Inauguration Ratings

Nielsen tells us that the combined overall household rating for the inauguration of President Barack Obama in the top 56 local television markets where Nielsen maintains TV meters was 29.2.

The Raleigh-Durham market had the largest TV audience with more than 51% of households tuned in to the day’s events. Seattle-Tacoma had the lowest viewership, with only 18.8% of households watching the events.

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.