It’s Official: NJ & WETA To Partner

We first reported the partnership last week, and now it’s official: National Journal will partner with WETA on the long-running public affairs show “Washington Week with Gwen Ifill.”

The two “sober chroniclers” will announce the partnership today, which will bring National Journal staff a bigger soapbox and bring WETA lots more money.

“John Fox Sullivan, National Journal’s group publisher and chief executive, said that the magazine and the TV program have a ‘natural editorial fit’ as outlets ‘for people who have brains and actually exercise their brains and people who have power and influence and exercise their power and influence.’
In turn, Ms. Ifill, the show’s moderator, called the magazine an ‘ideologically compatible partner,’” the New York Times said today.

The “Washington Week” crew will retain full editorial control, and two of NJ’s big advertisers, Boeing and Chevron, have already signed up to back the new venture.

“The venture came about when Dalton Delan, the executive vice president and chief programming officer at WETA, the Washington public TV station that produces the show, approached National Journal over the summer,” according to the Times.

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