NPR Relaunches NPR.org; Develops New Mobile Apps

NPR relaunched its website today — organized to highlight News, Arts & Life and Music. The redesigned home page features up-to-the-minute discussions of the day’s news from NPR’s news blog “The Two-Way.” The site offers a new search tool powered by Google, more photos, images and graphics, and a better integration of text and audio content.

Visitors can localize their homepage to receive a mix of local and national news feeds, streams and podcasts. In addition, NPR has elected to drop fees for transcripts; the public can now access free transcripts dating back to May 2005 on most programs and news stories.

Because they serve more mobile web pages to iPhone than to any other device, NPR is currently developing a News App for iPhone and iPod Touch users that aligns with the site redesign.

For more info, check it out for yourself at www.npr.org or watch a video of NPR’s Weekend Edition host Scott Simon walk you through the site changes here.

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.