Just live moments ago, The Atlantic now has a Life channel. Think online magazine, not TV.

Think rapper Flavor Flav. He opened his new fried chicken restaurant in Clinton, Iowa on Monday and they were there to witness it. Watch out, there’s a KFC next door.

Subject matter includes Food, Health, Travel, Design and Green. The idea is to build on the magazine’s Food channel, which debuted two years ago under Corby Kummer. Associate Editor Daniel Fromson will edit “Life.” Kummer will assume an advisory role. “This might be the only place on the Web where, in the course of a single day, you could find writing from a butcher, a yogi, an architect, a green tech expert, and a renowned travel writer,” Fromson writes in his intro of the project today.

Today’s stories: Plums (stop eating them so you can save them); Flavor Fav Vs. KFC, the rise of women brewers, the next great cancer drug (runs twice because the kinks are still being worked out) and more.

Watch here.

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