NPR announced a “new executive structure” today to create a “shared vision and greater alignment” across all content areas. Kinsey Wilson has been promoted to the new role of Executive Vice President and Chief Content Officer. He will set the direction and oversee the operations for all of NPR’s content areas: news, programming and digital media. Margaret Low Smith will permanently lead NPR News as Senior Vice President, a position she has been acting in since January 2011.

These changes are effective immediately.

The upshot (according to a release): “The new structure will allow for closer coordination of NPR’s news, digital and programming strategies and a more seamless integration of its news operations.”

Eric Nuzum will step into Smith’s former role as VP of Programming. There will also be an “expanded role” for Keith Woods, V.P. of Diversity in News & Operations. He will report directly to CEO Gary Knell. “In Kinsey and Margaret, we have two journalists, strategists and leaders with a keen understanding of the craft that distinguishes NPR – and how we must continue to innovate and evolve,” Knell said in a release.