Cascio was director of sales at Gawker Media for three and a half years. Most recently, he led the sales effort for 140 Proof, a leading social app network, where he oversaw all recruiting, hiring, and sales training and played a central role in crafting the network’s strategy and marketplace positioning. At Quartz, he will be in charge of global sales and oversee all digital monetization initiatives.
Smith points out Cascio’s “disruptive” nature.
“Michael is a master at digital marketing and monetization and has a phenomenal track record of results at Gawker Media, College Humor, and 140 Proof,” said Smith. “His innovative, disruptive nature is a perfect fit for Quartz.