U.S. News & World Report Senior Money Editor Kimberly Palmer just came out with the new book The Economy of You: Discover Your Inner Entrepreneur and Recession-Proof Your Life. Recognizing that journalism offers little job security, Palmer jumped on the microbusiness bandwagon and developed a series of financial planners.
The Economy of You recounts everyday people who are liberating themselves from financial strain by creating their own business as a supplemental income. In it, readers will find concrete guidelines for launching a rewarding businesses of their own, including: tips for figuring out the ideal side gig, advice on juggling a fledgling enterprise and a full-time job, branding and marketing basics that bring results, and what and when to offer for free (unfortunately her answers isn’t EVERYTHING and ALWAYS).
Palmer is also the author of Generation Earn: The Young Professional’s Guide to Spending, Investing, and Giving Back and has appeared on NBC’s Today Show, CNBC, CNN, and local television and radio shows across the country to talk about making smart money decisions.