They call it bipartisan “coupling” and a brand that will be as powerful as Carville-Matalin or Mitchell-Greenspan. We see a threesome.

The Purple Network, otherwise known as The Nation and National Review, is welcoming a third publication to their rendezvous: CQ Weekly.

The key graph in the statement claims that The Purple Network will be more powerful than Politico, The Atlantic Monthly, The New Yorker and even the NYT Sunday edition.

“Combined, the Purple Network will reach more than a quarter of a million print subscribers, an online audience of more than 6 million readers, and, according to the latest Erdos & Morgan Opinion Leader Study, the network will deliver more coverage among those who influence policy and legislation than Politico, The Atlantic Monthly, The New Yorker, and the New York Times Sunday Edition. Each publication will retain its own identity, but special print and online advertising rates will be available to those seeking to utilize the network.”

Quotes from the bigwigs:

CQ Roll Call Publisher Beth Bronder: “Becoming part of the Purple Network brings CQ Weekly’s influence in Washington to an even higher level. By combining forces with The Nation and National Review, advertisers will not only have the opportunity to reach those in the halls of Congress and the Administration, but to harness the power of thought leaders from a variety of ideological viewpoints. This is the only advertising broad reach venue available to companies, non-profits, and associations that is truly bipartisan.”

National Review Editor Rich Lowry, whose byline occasionally appears in that evil publication they’re trying to beat, otherwise known as Politico: “Whatever differences exist between us, it is better to yell at history than at each other. In this spirit, the cooperation will afford advertisers the opportunity to reach a wide and influential audience—both in the halls of power and the country at large.”

The Nation‘s Publisher and Editor Katrina vanden Heuvel: “While we all have very different visions of what society and the world would look like, by joining together to offer a new network, we are not jettisoning our differences, instead we are showing even those with different points of view can join together to create a powerful new platform to influence key decision makers of all views.”