TVNewser FishbowlNY AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

The ‘Political Insiderdom’ of Politico’s Mike Allen – is it an Illusion?

image003.gif NYT’s Mark Leibovich’s magazine cover story on Politico’s Mike Allen is sure to cause a stir here in Washington.

An excerpt:
In Politico parlance, “influence” is less a verb than the root of a noun. Politico’s top editors describe “influentials” (or “compulsives”) as their target audience: elected officials, political operatives, journalists and other political-media functionaries. Since early 2007, Allen’s “data points,” as he calls the items in Playbook, have become the cheat sheet of record for a time-starved city in which the power-and-information hierarchy has been upended. It is also a daily totem for those who deride Washington as a clubby little town where Usual Suspects talk to the same Usual Suspects in a feedback loop of gamesmanship, trivia, conventional wisdom and personality cults.

Allen refers to his readership as “the Playbook community.” He appeared wounded one morning in March when I suggested to him that his esoteric chronicle may reinforce a conceit that Washington is a closed conclave. No, no, he protested. Playbook is open, intimate. No one even edits it before it goes out, he said, which adds to his “human connection” to “the community.” Political insiderdom = or the illusion thereof = has moved from Georgetown salons or cordoned-off security zones to a mass e-mail list administrated by a never-married 45-year-old grind known as Mikey.

Read the full story here.

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketing and more. Register now!