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WaPo Digital Revamp Continues: Taylor Swiped from BI; Rucker Promoted

WaPo has promoted Philip Rucker from White House correspondent to national politics reporter and has hired Adam Taylor away from Business Insider to contribute to its “WorldViews” foreign affairs blog.

Taylor had been an editor at BI since 2010. His addition to “WoldViews” is part of WaPo editor Marty Baron‘s plan to develop “verticals,” or areas of specialization, within the WaPo website to allow readers to browse content by subject matter.

Rucker’s promotion comes after 8 years of writing for WaPo, and in a memo from Cameron Barr, Anne Kornblut, and Steven Ginsberg announcing the move, he is described as a reporter who “files often and at all hours for our digital platforms, and  an enthusiastic user of social media.”

Both hires are in keeping with Baron’s efforts, announced Wednesday, to prioritize “digital transformation” at the paper. In recent weeks, WaPo has also given gossip column “Reliable Sources” as stronger digital presence, adding two young writers (Emily Heil and Helena Andrews) and a staffer to produce online video. They’ve also hired National Journal‘s Adam Kushner to start up an online magazine and tasked Jim Tankersley with heading a data-driven digital initiative focused on policy analysis.

All these changes come as WaPo repositions itself to compete with a number of new digital news ventures including Walter Mossberg‘s and Kara Swisher‘s Re/code, Nate Silver‘s new FiveThiryEight, and the as-of-yet untitled effort announced Sunday by former Wonkblogger Ezra Klein.

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