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Washingtonian Mom Comes to Town

Washington mommy bloggers watch out, there may soon be a new sheriff in town.

Washington Business Journal is reporting that Washingtonian‘s parent company, Washingtonian Media, is adding a new magazine for area moms. The straightforward name — Washingtonian Mom — will have Washingtonian‘s fashion editor Kate Bennett at the helm.

The new mag will be published quarterly.

Asked what the feel of the new publication will be, Bennett explained to FishbowlDC, “I think we just saw a need in the region for a slightly higher-end publication that speaks directly to moms who are savvy and insightful. The content will run the gamut from fashion and beauty, to lifestyle, health and wellness, food, newest/latest/greatest places to go and things to do. We’ll also include profiles of local moms, thoughtful first-person essays and home and living. We’ve been thrilled with the positive feedback we’ve received since we started talking about this new publication.”

As for the look, it’ll be “slightly oversized, thicker paper, more in line with our Washingtonian Bride & Groom publication,” said Bennett. “We’re working with the award-winning firm Design Army on the overall design of the premiere issue.”

Read the full story.

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