What Of Those Partnerships, Pt. 2

We discussed this yesterday and TVNewser digs deeper today:

The Campaign 2008 partnership announced Monday by NBC News and The New York Times, is raising a lot of questions about media collaborations. What does it mean for the NBC News/MSNBC relationship with The Washington Post? (Although, ABC’s polling deal with The Post seems to have weathered the NBC partnership) What about the polling The New York Times conducts in partnership with CBS News?

And to further muddy the water, the News Corp. deal to buy Dow Jones could complicate other long-term relationships. In addition to the CNBC/WSJ deal, former political director for NBC News, Elizabeth Wilner writes in the Politico, “it’s hard to imagine that (the) Wall Street Journal would be allowed to continue its nearly 20-year polling partnership with NBC News.” (Tim Russert broke down the most recent numbers this morning with Matt Lauer on the Today show.)

Read the rest here.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.