James Finkelstein aka “Jimmy”, CEO of News Communications, parent company of The Hill is rumored to be in negotiations to purchase Nielsen’s trade publishing division. AdAge reports that Nielsen is looking for a cool $70 million for the publishing unit that includes titles like Billboard, The Hollywood Reporter, AdWeek, MediaWeek and Editor & Publisher.

Sources tell FishbowlDC that Jimmy has not and won’t discuss the possible venture with Hill staff.