WPNI To Launch Eco-Friendly Shopping Website

Sheryl Crow is totally gonna shop here…

Washingtonpost.Newsweek Interactive has tapped several former magazine executives, including a handful of former staffers from Rodale’s defunct Organic Style, to launch Sprig, a new environment-friendly shopping Web destination.

The new site, which stands for “stylish people are into green,” will go live today (April 23), just one day after Hearst Magazines will debut The Daily Green, its new similarly themed site. Described as something of a cross between Consumer Reports and Lucky, with a focus on green consumerism, the female-oriented site provides information on eco-friendly products for home, beauty, technology, fashion and family. Sprig also features a mix of news coverage, original video, user-generated content and an extensive searchable product database.

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