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Advertising Slump Not Close to Over

advertising12.29.08.jpgAdvertising revenue won’t increase for at least another 12 months, says an article in Ad Age. In fact, we’re currently in the midst of the worst downturn since dum, dum, dum The Great Depression, with spending projected to drop in three consecutive years.

Although the recession began in late 2007, advertising on a “a measured-media basis” didn’t decrease until a couple months later, in March 2008. The outlook for 2009 is also gloomy, with watchers predicting even less spending. Not surprisingly, retail and auto advertisers were among the biggest culprits.

But there’s some good news


According to the article:

The upside? Business runs in cycles. The recession means reduced consumption, but that creates pent-up demand that can help drive recovery. Marketers still in the game will have money to spend on advertising, promotion, and other marketing programs. It will be up to media and non-media alternatives to make a play for those dollars.

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.