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Adweek Hires First Social Editor

DavidGrinerTwitterProfilePicWe’ve got several Adweek staffing changes to pass on. First and foremost, longtime contributor David Griner (pictured) is being brought on full-time to be the publication’s first-ever social editor. As such, he will oversee all of Adweek‘s “extensions and activations” starting March 10 and work closely with creative editor Tim Nudd.

There are also a couple of new staff writers in the mix. Kristina Monllos is coming over from Money Management Intelligence, where she was a senior reporter, to cover creative advertising agencies. And Michelle Castillo, formerly with, will report on digital media and publishing as well as Web video.

Finally, staff writer Christopher Heine has been promoted to the position of digital editor, replacing Mike Shields.

Griner is also the co-editor of the Adweek blog Adfreak. His most recent Adweek item covered some advance anger in New Jersey over plans by Dove to make billboard use of the state’s reputation as “the armpit of America.” Griner will remain based in Birminghmam, AL, but will now be making more frequent trips into NYC.

[Photo courtesy: @griner]

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