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Allrecipes to Increase Rate Base

People really love recipes. They must, because Allrecipes — which features a lot of them — is upping its rate base from 500,000 to 650,000, beginning with the magazine’s April 2014 issue.

Keep in mind that Allrecipes, a spinoff of allrecipes.com, launched just last month. That’s a great, immediate response for its publisher, Meredith.

“We are hearing from readers how much they enjoy the array of ideas and inspiration in the magazine, and how it is further fueling their passion as everyday cooks,” said Cheryl Brown, Allrecipes’ editor-in-chief, in a statement. “They are excited at the endless possibilities being offered across the Allrecipes brand in print, digital, broadcast and mobile media, and we want to serve their hunger for the brand.”

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